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Constituido el nuevo Grupo de Cooperación “Alianza Agroalimentaria Aragonesa: Estrategia conjunta de comunicación” - Colegio Oficial de Veterinarios de Zaragoza

Se ha establecido con la participación de todos sus miembros y tiene por objeto el desarrollo de una estrategia conjunta de comunicación destinada a la opinión pública con el propósito de trasladarle la importancia de la agroalimentación y del medio rural, como base de la alimentación, de la salud y del bienestar social.

El proyecto se desarrollará a lo largo de cuatro años durante el periodo 2020 – 2023 y fomentará la creación de un «laboratorio de innovación en comunicación» para ser pioneros en trasladar mensajes positivos a la sociedad en general, sobre la producción de alimentos, para redundar en la mejora de la valoración social del sector agroalimentario y la visibilización de este ante, sobre todo, la sociedad urbana.

El Departamento de Agricultura, Ganadería y Medio Ambiente del Gobierno de Aragón, a través de la Dirección General de Desarrollo Rural y del Servicio de Innovación y Transferencia Agroalimentaria tiene encomendado el apoyo a grupos de cooperación y operativos en materia de tecnología e innovación en el sector agroalimentario, enmarcados en la Medida 16 del Plan de Desarrollo Rural 2014–2020 para Aragón.

El objeto general de esta medida es promover la constitución, en la Comunidad Autónoma de Aragón, de grupos de cooperación que puedan dar soluciones a los problemas concretos del medio rural mejorando la competitividad del sector agroalimentario.

En este marco, se ha constituido el Grupo de Cooperación “Alianza Agroalimentaria Aragonesa: Estrategia conjunta de comunicación”, que está compuesto por los miembros de la propia Alianza con la incorporación del Instituto Mixto Agroalimentario de Aragón (IA2 CITA y Universidad de Zaragoza), como centro tecnológico. Los miembros de la Alianza son la Asociación Agraria de Jóvenes Agricultores (ASAJA), la Asociación de Industrias de la Alimentación de Aragón (AIAA), el Colegio Oficial de Ingenieros Agrónomos de Aragón, Navarra y País Vasco, el Colegio Oficial de Ingenieros Técnicos y Peritos Agrícolas de Aragón, el Colegio Oficial de Veterinarios (Huesca, Teruel y Zaragoza), las Cooperativas Agro-alimentarias de Aragón, la Unión de Agricultores y Ganaderos de Aragón (UAGA) y la  Unión de Pequeños Agricultores y Ganaderos de Aragón (UPA).